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This Work Package has the overall aim of raising awareness about cancer promotion and prevention, especially among target groups in Europe, by disseminating the European Code Against Cancer using proven communication strategies and messages, and by engaging policy-makers at the European, national, and subnational levels.
 
Actions will engage ECL cancer leagues and other dedicated partners in the joint effort to raise cancer prevention awareness and to reduce exposure to cancer risk factors, recognizing that “prevention offers the most cost-effective long-term strategy for the control of cancer”, and that at least 33% and as much as 40% of all cancers are preventable.
 
This work package on Prevention aims at effectively communicating the European Code Against Cancer (ECAC) messages, and to re-launch the successful European Week Against Cancer (EWAC) which took place across Europe between 1989 and 2005, which was a health promotion campaign originally organised as part of the European Commission’s Europe Against Cancer Programme.  ECL had coordinated the EWAC from 1999, and many ECL member leagues had been involved in the planning and implementation of the campaign from the start.
 
The previous edition of European Week Against Cancer had assigned each year to a specific theme, and the programme itself has undergone some evaluations.  This new edition will use the still-recognized Week with actions planned around promotion and prevention messages of the European Code Against Cancer, which has been underutlised and undercommunicated.   Promotion will be focused on communicating the European Code Against Cancer (ECAC) messages.  While much expertise and research went into the development of the Code, it has now been lost and forgotten.  No recent literature is available on the Code.  We will not duplicate or reinvent but gather how Member States are communicating promotion messages in an effective manner and use proven methods and strategies to communicate promotion and prevention messages related to ECAC.
 
EWAC will be a vehicle for health promotion and prevention messages to be disseminated in Europe.  EWAC will take place once a year, during the last week of May to also include 31 May designated as World No Tobacco Day.  Each EWAC will be devoted to a theme, or set of themes, related to cancer prevention in Europe and linked to the Code Against Cancer, and alongside each EWAC conference, a timely theme on tobacco control will be organised (e.g., pictorial warnings on cigarette packs, taxation, etc.) to coincide with World No Tobacco Day and to emphasise the importance of tobacco control in cancer prevention. ECL will work with other pan-European and global partners, to maximize resources and to reach out to as many European countries, regions, and cities as possible.  Politically, it is aimed to engage the MAC (MEPs Against Cancer) group to support the efforts, with its new direction focusing on prevention and connecting the European, national, and subnational levels and with ECL providing the Secretariat for MAC.
 

 

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NEWS:  Our next WP5 Advisory Council meeting will take place Monday 25 November 2013 from 11.00 to 16.00 in Ljubljana, same venue as the EPAAC Open Forum.  NGO Associated Partners can apply to This email address is being protected from spambots. You need JavaScript enabled to view it. .

 

About the EPAAC Work Package on Health Promotion and Prevention:

This Work Package on Health Promotion and Prevention within the EPAAC (European Partnership for Action Against Cancer) has the overall aim of raising awareness on the importance of prevention, especially among special target groups in Europe, by disseminating the European Code Against Cancer using proven communication strategies and messages, and by engaging policy-makers at the European, national, and subnational levels.

Actions engage ECL cancer leagues and other dedicated partners in the joint effort to raise cancer prevention awareness and to reduce exposure to cancer risk factors, recognizing that “prevention offers the most cost-effective long-term strategy for the control of cancer”, and that at least 33% and as much as 40% of all cancers are preventable. 

Actions also include re-launching the successful European Week Against Cancer (EWAC) which took place across Europe between 1989 and 2005.  EWAC was a health promotion campaign originally organised as part of the European Commission’s Europe Against Cancer Programme.  ECL coordinated the EWAC from 1999, and many ECL member leagues had been involved in the planning and implementation of the campaign from the start.

The European Weeks Against Cancer take place 25 - 31 May each year, and will have actions planned around promotion and prevention messages of the European Code Against Cancer, which has been underutlised and undercommunicated.   In line with the general aims of the European Partnership for Action Against Cancer, partners should use existing tools and resources to communicate health promotiona and cancer prevention messages.

EWAC will be a vehicle for health promotion and prevention messages to be disseminated in Europe.  EWAC takes place from 25 May to 31 May, to include this World No Tobacco Day.  Each EWAC will be devoted to a theme, or set of themes, related to cancer prevention in Europe and linked to the European Code Against Cancer.

ECL is working with other pan-European and global partners, to maximize resources and to reach out to as many European countries, regions, and cities as possible.  This Work Package is grateful to have political support from the MAC (MEPs Against Cancer) group at the European Parliament.

WP5 Advisory Council meetings take place once or twice a year, to discuss the organisation of the European Weeks Against Cancer, dissimination of the European Code Against Cancer, and to receive feedback from WP5 partners on our ongoing work.

WP5 PARTNERS IN HEALTH PROMOTION AND CANCER PREVENTION

Associated Partners

Italian Ministry of Health
Italian Cancer League (LILT)
Irish Cancer Society
Pharmaceutical Group of the European Union (PGEU)

 

Collaborating Partners

American Cancer Society
Belgian Cancer Centre
European Union Committee of the Regions, NAT
ECL Executive Board and other Member Leagues
Eurocare
Euromelanoma
European Cancer Patient Coalition (ECPC)
European Cervical Cancer Association (ECCA)
European Institute for Women's Health (EIWH)
European Network for Smoking Prevention (ENSP)
European Liver Patients Assocation (ELPA)
European Public Health Alliance (EPHA)
Garnier International *
International Agency for Research on Cancer (IARC)
International Association of Mutual Benefit Societies (AIM)
Lynn's Bowel Cancer Campaign
National Center of Public Health Protection, Bulgaria
Novartis *
Organisation of European Cancer Institutes (OECI)
Pfizer *
Smokefree Partnership (SFP)
The Health Promotion Foundation, Poland
Union for International Cancer Control (UICC)
United European Gastroenterology Federation (UEGF)
VitalOptions
WHO Regional Office for Europe
World Cancer Research Fund International
 
 

 

* We are grateful to our industry partners for providing financial support to our WP5 actions in 2011 and 2012.

 

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