Standard packaging, also known as generic, plain or homogenous packaging, refers to packaging that has had the attractive promotional aspects of tobacco products removed and the appearance of all tobacco packs is standardised including the colour of the pack.
• No branding other than the product name in a standard font, size and colour
• Prohibition of all other trademarks, logos, colour schemes and graphics
Only the following markings are permitted:
• Standard shape, size and colour for the pack and contents
• Large graphic health warnings front and back
• Qualitative rather than quantitative information on constituents and emissions
• Tax stamps
• Quitline number and web address on all packs
• All packs to be a standard drab dark green/brown colour in matt finish.
IDRC and Plain Packaging (Canada)
Article: Plain packets' law to strip cigarettes of their glamour (The Observer, Sept 2008, UK)
"The Case for Plain Packaging" (Tobacco Control, 2005)
Globalink's "Towards Informed Consent: The Case for Plain Packaging of Tobacco Products" (UICC, 1996)
Last Updated on Thursday, 22 August 2013 09:04