ECL will shortly be providing its own documents supporting plain packaging.
In the meantime, please refer to the below sources for information:
"How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study" (Tobacco Control, 2008)
IDRC and Plain Packaging (Canada)
Article: Plain packets' law to strip cigarettes of their glamour (The Observer, Sept 2008, UK)
"The Case for Plain Packaging" (Tobacco Control, 2005)
Globalink's "Towards Informed Consent: The Case for Plain Packaging of Tobacco Products" (UICC, 1996)
Last Updated on Thursday, 07 April 2011 10:12
