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The Australian regulations require:
• No branding other than the product name in a standard font, size and colour
• Prohibition of all other trademarks, logos, colour schemes and graphics

Only the following markings are permitted:
• Standard shape, size and colour for the pack and contents
• Large graphic health warnings front and back
• Qualitative rather than quantitative information on constituents and emissions
• Tax stamps
• Quitline number and web address on all packs
• All packs to be a standard drab dark green/brown colour in matt finish.
(For more information, go to www.ash.org.uk)

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Older Resources:

"How does increasingly plainer cigarette packaging influence adult smokers' perceptions about brand image? An experimental study" (Tobacco Control, 2008)

IDRC and Plain Packaging (Canada)

Article:  Plain packets' law to strip cigarettes of their glamour (The Observer, Sept 2008, UK)

"The Case for Plain Packaging" (Tobacco Control, 2005)

Globalink's "Towards Informed Consent: The Case for Plain Packaging of Tobacco Products" (UICC, 1996)

 

  
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